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Marketing of LondonCommons
London Commons is powered by user participation and therefore increasing the users should of course be an important goal; indeed from my brief overview strictly as a user this has been taken into consideration from the start. When you look at how the media and politicians control power over society you realize they do so through some very tentative means. The reason why activism is so powerful is because there are simply not that many of them and there are a lot of us. The internet also allows us to compete on a technological basis with the freep et. al. completely free through open source technology. Anyway, here are some marketting ideas :
A newsletter and a mailing list is one way of building up a larger user base; by sending out a weekly or monthly e-mail or newsletter we can build up name recognition and ultimately more 'authors' as well.
Social networking, in particular facebook. A facebook group (I made a bare bones one here) http://www.facebook.com/group.php?gid=2408934611 is good; if you have six or seven people on facebook invite their 100+ friends you will get a lot of people joining. Forums are also a good place to promote.
Streaming video on the website? If you stream of google / youtube servers you can avoid using any bandwidth, and there's a lot of good material out there, old martin luther king speeches, noam chomsky lectures, howard zinn, all the democracy now episodes, a show called Mosaic which is straight out of the middle east). If we can compete with the 'wow shiny crowd' we'll be able to reach alot of people! :)








my concern
As many of you know, I'm too on facebook and I use it quite often.
And there are in fact many interesting activist groups and causes to participate in.
But there is a fundemetal difference in how those sites are operated.
I think we must consider this difference, becasue we are recruiting activists or people who are moderatly interested in independent media, progressive politics or alternative lifestyle ,but who are used to using so called Social Networking Services which is now a huge buisiness.
On facebook, people are 'served' by shadowy "the facebook team". We don't really know how they operate behind the site, and we are never able to graspe what goes on in totality. The size of the network is simply beyond our imagination. But things go JUST FINE. For instance, I never witnessed any disputes on facebook which I believe there are many. I can't explain it very well, and I like facebook in many ways, but I also find it kind of creepy about its invisible, but visible precence of allmighty "the facebook team"
On the other hand, as you all know, London Commons encourage people in London to participate, and decisions are made by those who use the site and come to the meeting.
What worries me is that if we sucess to recruit many people off SNS sites, and LC gets populated, poeple would still interact each other and use it as informal as they do on facebook, but they might not prefer to actually get involved with this wesite.
As a result, there might be same people coming to the meetings, and other big majority are only users, and as population grows, there could eventually be power structure between servers and served who only want to use it as a informal communication tool. Then, things go out of control whenthere is a dipute, because we don't have pages of policies to police them, which I think "the facebook team' created knowing many users would not read it.
Anyways, they are only my speculation, and might sound bit paranoid, but here is my concern.
I don't understand the
I don't understand the resistance to creating a marketing plan for the London Commons.
I don't understand the opposition to pursuing promotional opportunities (such as utilizing popular online social networks), particularly those that require such limited investment.
I don't understand the attitude that users who 'find' the site are somehow more predisposed to be 'right kind of user' then those segments who are actively targeted (unless google is smarter than your average bear?)
How are the core values of this organization in conflict with above promotional avenues?
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Bring the troops home! - so they can stand trail for war crimes.
Ads... For what purpose?
- Most of our local usership have 'found' the site based on word of mouth or the initial advertising campaigns that we did which targeted specific communities.
- If either you or mike get the chance, come on out to a meeting sometime. We begin every meeting with a stats update. Our numbers are through the roof and rising. As Anthony mentioned, our numbers aren't the problem. That being said a decent marketing campaign would be great, at some point. But do we really want to risk being flooded with right wing enviro nazis or anarcho capitalists (believe it or not, there are a lot of them in London)? Arguing with them would use up tonnes of potential organizing time, energy and resources. Besides, just think back to how gross the site became after a few right wingers and trolls usurped conversation and alienated a large portion of local usership. Do we want to invite more of that?
- Do we want to invite these problems before we have tight mechanisms to limit their destructive capabilities?
- Neither of you are moderators, so worrying about being one is not a concern (I'm speaking for myself as a moderator and not the other moderators here).
- But, in my opinion, the biggest problem with our site right now is the voting. It is a far cry from being democratic. This needs to be fixed before we open even bigger flood gates of potential moderation nightmares.
http://www.zmag.org/ipps.html
ha!
Don't tell too many people about the site! Some of them might be heathens!
(and now I have to try and not talk about this with Jeff over breakfast because neither of us got very much sleep last night.)
Jeremy
ha ha!
You didn't have this attitude privately when we were dealing with all of those problems... be honest Jeremy.
http://www.zmag.org/ipps.html
Most heathens are jerks.
Maybe we should lock the gates.
Jeremy
heathens
whatever, the site was founded by heathens.. smelly heathens.. jeremy being the mayor of heathenville
.
[#londoncommonsnet] /me is 1337ding
what he said...
-30-
Mike.
"We only wear black, but that's just until something darker comes along..."
-Anonymous Black Bloc Member.
-=There is no Cabal, Long live the Cabal=-
My Photos
marketing the Commons
My first reaction to this is that gaining users doesn't seem to be much of a problem for us at all. The numbers keep going up all the time. I do think that gaining more of a local (EofA, London itself, even UWO) membership would be desired. As for targeting some of these groups through facebook, I would follow Trev in posting links to threads of interest. Anything official would have to be decided at a meeting following some thought and debate. I kind of feel that creating a londoncommons facebook group works against much of what I value in this site. I don't want to limit users to only progressive people, but do feel that what we are offering is an alternative to the mainstream, superficial, bubblegum, social networking sites. Having some sort of means to encourage worthwhile submissions would be a welcome development, in my view.
" the goals of this project to be (which is, in my opinion only, a successful independent media organization"
To me that is only a part of the goals of this project. Some of these goals are still being defined and adjusted to the realities confronted with the growing usership. I hope to see you at our next meeting, Zachary.
Hey Zachary
Your enthusiasm is wonderful and I'm stoked to see your interest!
I agree that the Londoncommons could benefit from more authors on the site.
Streaming video would be a huge addition. One that would be welcomed by most I would imagine.
News letter and or monthly mailing list. This is a good idea. If it is technologically possible, each persons mail could be personalized with a reminder of their user name and password. I have noticed a number of people signing up for a new account who had an old one but had clearly forgotten their password etc. This might help encourage more writing on the site.
Facebook on the other hand is an interesting question. I'm not sure if the site would advance in a progressive direction if we had a 'far and wide' call out. Well, as Trevor mentioned there was a large amount of debate over whether the site should have mechanisms in place to keep it progressive'ish or if it should be open to everyone. Somehow that issue was never formally settled and it remained open to everyone. With this in mind I think it might be more strategic to attract more progressive authors to the sight who will hopefully begin writing regularly. After we attract more regular progressive authors then a 'far and wide' call out would be amazing. In addition, we really need to work out the problems we are having with this voting system. It is not working and is causing a large democratic deficit in the system between members.
This is just my opinion. It would be a good idea to hit up our next meeting. Whenever that may be.
Cheers and I'm happy to see you on the site!
Jeff
http://www.zmag.org/ipps.html
Hi Zachary
Hi Zachary,
Welcome to the site!
I agree with you that internet allows us as activists to communicate with each other creativly.
And I would also like to see more people using the website.
However, as a participant of London Commons which has been promoted with grassroots aproach, I don't personally feel strongly about going out to major social networking serivices and appeal to mass.
I personally want people in London to find this website, rather than us going out there and trying to get as many people as we can, you know what I mean?
And also some people on this site might feel uncomfortable the site being promoted on Facebook becasue of its elements of popurarity competition as many people percieve it and dark areas on their privacy policy.
Kota
facebook
I would say feel free to tell everyone you know about this site, even on facebook. I have many links on my facebook account linking to this site (mind you I hate facebook, and therefore don't have many folk on it).
perhaps for anything "official" as far as marketing the site on other sites, it would need to be brought up at a meeting, and then have a moderator of this site create a "group" or deligate someone from the registered users to create/maintain it.
which could end up being you! meetings are open and welcoming to anyone that wants to come.
I do think that the londoncommons could use some people to help build the userbase.
I will also say that in the past there have been two (and I speak generally here) groups of users on the site that have an idea of the target market. 1) saying the site should be open to ANYONE who wants to participate no matter what their beliefs are or political views, and 2) saying the site should remain progressive minded.
I would fall into the group that would like it open to everyone, despite their beliefs, and would encourage folks to draw anyone to the site, as long as they use the site within its guidelines and keep it respectful.
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[#londoncommonsnet] /me is 1337